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Channel: The Brand Evangelist | Blog of Arthur Charles Van Wyk - Blogger, Speaker, Brand Evangelist » Marketing
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Influence is Everything

I have this thing where, despite being extremely verbose, I am sometimes at a loss for words to articulate my thoughts accurately. Given this, I just could never quite pin down my own definition of...

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My take on the Durban SMME Fair 2010

On 5 September 2010, after having my usual Saturday morning haircut and goatee clean-up in Durban’s Point Road, I headed for the Durban Exhibition Centre. This was the venue for the city’s annual SMME...

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I like to Mova Mova

On Friday, 17 September I had a high powered meeting with an executive of ACSA, based at the new King Shaka International airport here in Durban. So on the preceding Thursday I took my boy Norman and...

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SCHMooZ 2.0 – Durban business goes Social

It all started in 1998, about 2 years before I relinquished my Capetonian citizenship for a life of peace and tranquility on the east coast of South Africa. I was invited to and attended a networking...

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Brand ANC fails the future today

I’m a child of the 80s. Born in 1972 and grew up during the 70s, but mostly during the 80s because that’s when I started becoming aware of things. Yes I witnessed the 1976 unrest, but I was only 4...

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Why still do email marketing when we have social media?

In 1997, after a 1-year stint self-funding and publishing an underground hiphop magazine, I decided to make the switch to digital. I launched a “virtual community” called URBANTAINMENT. At that time...

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Get high on your own supply

The rap group NWA released their debut full length album in 1987. The album contained a very catchy song titled “Dopeman”. The catchiest line of that entire song is “To be a dopeman boy you must...

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Who do you share your ideas with?

It was 2007. I had just started using Facebook and received an invite to Gmail from Vinny Lingham, whom I wanted to help by contributing to the Sekamo local custom search engine. I then happened upon...

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Does business English communicate?

This question has been popping up in my head everytime I read a company profile. Whoever develops the copy for business documentation suffers from a serious sense of misguidance as far as their target...

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Email Marketing Best Practice Workshop in Durban

Following on the success and increased demand for the Email marketing Best Practice workshops that we hosted in March, Pmailer will be hosting free workshops again in Durban and Johannesburg. If you...

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